We built the product. The harder question was: who should care first?
產品做出來了。更難的問題是：第一批到底該找誰？
Instead of choosing an ICP in advance, FlyPig used its own process to research who in Canada had the strongest workflow fit. Then we ran the same business problem through a fresh high-capability LLM without FlyPig's process rules.
這次沒有先指定 ICP。FlyPig 直接用自己的流程研究：加拿大哪些組織與這套產品的工作方式最吻合？之後再用一個全新的高階 LLM，不使用 FlyPig Process Rules，處理同一個商業問題。
The strongest first-wave targets became firms that repeatedly perform prospect research for clients, plus AI/CRM implementers that can reuse the workflow across many customers.
最值得優先接觸的對象，變成反覆替客戶進行 Prospect Research 的服務公司，以及能把這套流程重複導入不同客戶的 AI / CRM Implementer。
The business problem
商業問題
This is the same problem many new products face after launch: the product exists, but “who should we sell to first?” is still unresolved.
這其實就是很多新產品上線後會遇到的問題：產品已經存在，但「第一批到底該賣給誰？」仍然沒有答案。
Direct users
直接使用者
Founders, sales teams, export teams, consultants, lead-generation firms, or market-entry providers could all plausibly use prospect research.
Founder、Sales Team、Export Team、Consultant、Lead-generation Firm、Market-entry Provider 都可能需要 Prospect Research。
AI / CRM implementers
AI / CRM Implementer
These firms could embed the workflow into CRM, qualification, research, or sales-automation projects across multiple clients.
這些公司可以把流程嵌入 CRM、Qualification、Research 或 Sales Automation 專案，並跨多個客戶重複使用。
Communities and amplifiers
Community 與放大節點
Accelerators, training organizations, founder communities, and ecosystem channels can influence adoption even if they are not direct buyers.
Accelerator、Training Organization、Founder Community 與其他 Ecosystem Channel 即使不是直接買家，也可能大幅影響採用。
What FlyPig found
FlyPig 找到了什麼
Direct workflow practitioners
Direct Workflow Practitioner
Market-entry firms, outsourced prospecting teams, partner-matching consultancies, territory-research providers, and international BD services already perform this work repeatedly.
Market-entry Firm、Outsourced Prospecting Team、Partner-matching Consultancy、Territory-research Provider 與 International BD Service，本來就反覆在做這類工作。
Implementation multipliers
Implementation Multiplier
AI and CRM firms with explicit lead qualification, sales copilots, CRM enrichment, outreach, data validation, or guarded automation showed stronger adoption logic.
已經在做 Lead Qualification、Sales Copilot、CRM Enrichment、Outreach、Data Validation 或 Guarded Automation 的 AI / CRM 公司，更符合重複導入的邏輯。
BROAD_ADOPTER_DISCOVERY
Repeated leverage
SERVICE_MULTIPLIER_FIRST
The FlyPig shortlist
FlyPig 最後留下的名單
The biggest cuts came from rejecting broad “AI company” adjacency and asking whether the actual workflow matched.
最大的篩選差異來自：不再因為「這家公司做 AI」就自動當成合適對象，而是回到實際 Workflow 是否吻合。
Five initially qualified AI-related firms were downgraded because their public evidence did not clearly show prospect research, target-account selection, lead qualification, CRM/sales workflow, or outreach/follow-up work.
五家原本 Qualified 的 AI 公司被降級，因為公開證據並沒有清楚顯示 Prospect Research、Target-account Selection、Lead Qualification、CRM/Sales Workflow 或 Outreach/Follow-up 的實際業務。
Then the naked LLM found something FlyPig had missed
接著，裸 LLM 找到了 FlyPig 原本忽略的東西
The control run was strong — and it explored a broader set of launch paths.
Control Run 表現很好，而且它探索的 Launch Path 比原本 FlyPig 更廣。
Broader ecosystem thinking
更廣的 Ecosystem 思考
It considered accelerators, training organizations, founder communities, events, and other amplification channels more aggressively than the original FlyPig run.
它更積極地考慮 Accelerator、Training Organization、Founder Community、Event 與其他 Amplification Channel。
The business takeaway
真正的商業心得
Built something valuable, but still unsure who your first real customers should be?
產品已經做出來了，但還不確定第一批真正該找誰？
FlyPig can treat ICP discovery itself as a research problem — then build the first evidence-backed target set around the strongest adoption paths.
FlyPig 可以直接把「ICP 到底是誰」當成研究問題，先找出最有機會的採用路徑，再建立第一批有證據支持的 Target Set。